Bern Helmets Launches Exclusive Co-Branded Helmet with GrlSwirl
Partnership Introduces Bern to Surging Female Skate Community of Inclusivity and Shared Experiences
PLYMOUTH, Mass. (June 22, 2021) Bern Helmets, respected internationally for its proprietary street-inspired helmets, for the slopes, water action sports, bicycling, skateboarding, and commuting, today announced its collaboration with category leader GRLSWIRL creating a co-branded skate helmet launching Thursday, June 22, 2021. GRLSWIRL will use the Bern Macon 2.0 helmet that blends its nostalgic skate look with Bern’s classic low-profile design and innovative technology. The co- branded helmet is priced at $60.00, comes in an off-white GRLSWIRL-branded colorway and may be purchased at www.grlswirl.com.
GRLSWIRL is focused on the message that consumers don’t have to be, “a ‘badass’ shredder, or even be a certain ‘type’ of person to get on a board and learn something new.” The brand inspires camaraderie, whether it’s the bi-monthly Venice Beach Group Skates or remotely through social media. GRLSWIRL creates a safe space for its members to get out of their comfort zones, ask questions, fall a little, laugh a lot and create lasting memories.
Specifically, the GRLSWIRL helmet comes in a matte cream shell with retro-inspired stripes and matching lay-flat straps. Complete with 12 vents to stay cool, it is available in small, medium, and large. It has the latest comfort and safety ratings that Bern has developed over the last decade.
“GRLSWIRL’s mission is compatible to ours -- helping enthusiasts ‘Stay Out There’ and enjoy the outdoors,” said Dennis Leedom, CEO, and founder of Bern. “GRLSWIRL is committed to making skate accessible, approachable and fun which complements our vision to help protect skaters with head protection designed and engineered to connect skaters with the optimum balance of protection, comfort, and style. We applaud GRLSWIRL for taking the leadership position promoting helmets for skateboarding and look forward to helping the GRLSWIRL network ‘Stay Out There’ with confidence.”
Bern’s Macon 2.0 is 15% lighter than Bern’s original Macon helmet, uses an EZ fit system, has a lightweight ribbed liner construction and low-profile design. Performance tested and certified to meet U.S. CPSC helmet safety standards, the Macon 2.0 includes impact and fit testing in a variety of environmental conditions to mimic real-world use and storage established by the U.S. Consumer Product Safety Condition as well and E.U. version EN 1078.
“We wanted to give skate devotees a stylish helmet that enables them to express their personality while providing best in class safety,” said GRLSWIRL Founder Lucy Osinski. “Bern’s Macon 2.0 not only hits the sweet spot resonating with our brand, but also, appeals to those new to the world of skate. We love the collaborative spirit.”
Media Contact: Kelly Blake, CGPR